On December 15 2024, the city will play host to Doek and Slay at Alex Sports Club, an event that has become synonymous with women’s empowerment and a catalyst for the local fashion industry.
The highly-anticipated gathering will feature performances by renowned local musicians JahPrayzah, Enzo, Tammy Moyo, and Master H.
According to organizers, Doek and Slay aims to provide a platform for women to socialize, relax, and prioritize their well-being in a society where self-care often takes a backseat. “The main objective is to create a welcoming environment where women can thrive,” highlighting the event’s focus on women’s empowerment.
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One of the event’s distinctive features is the “Slay Code,” a set of guidelines dictating attire, colors, and styles for participants. This has created a niche market for fashion retailers, driving demand for specific items. Retailers have capitalized on this trend, adapting their offerings to meet the demands of the Slay Code.
“The Slay Code has been a game-changer for us,” said Miss Aliyah “We have seen a significant surge in sales leading up to the event.” The event’s impact on the local fashion industry is undeniable, with retailers benefiting from the increased demand for specific items.
The Doek and Slay event promises to be more than just a gathering as it is set to be a vibrant celebration of women’s strength and creativity. With it’s unique focus on empowerment, community and fashion.
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