Emotional Jah Prayzah on epic 7th offing
By Zandile Zaza Ndlovu
A visibly moved and emotional Jah Prayzah could not contain his excitement whilst thanking his fans for supporting him through the years.
At the launch of his seventh album Mudhara Vachauya in Bulawayo, at the City Hall car park, he took time to soak in the reality of how far his fans would go to support him.
As evidenced by the sold out Harare launch at the Harare International Conference Centre the previous night, and the convoy of six buses and numerous cars that joined him in the historic roadshows between Harare and Bulawayo and saw more fans jump in to the buses and travel to Bulawayo.
A capacity crowd of 6,000 fans descended on the Bulawayo City Hall Car Park in a bid to see their musical icon as well as stand a chance to win the much coveted car.
In a stroke of pure genius, Jah Prayzah and his team showed that being an artiste is not only about talent and showmanship, but about being a savvy businessman.
The smart partnerships with Surface Wilmar’s Pure Drop as the main corporate sponsor, Camphor Care, Jive Zimbabwe as the event organiser, 2 Kings Entertainment as the promoter and Zimpapers as the distributing agent for the CDs of the new album, shows that great planning and well thought out processes help in making any event a huge success.
Jah Prayzah and the 3rd Generation did not disappoint as they sampled songs from the new album such as Goto, Mudhara Vachauya, Tsotsi and the hugely popular Hossana which sent the fans into a euphoric state.
Keeping with the theme of the album Mudhara Vachauya denoting that he as Jah Prayzah is a game changer and trend setter introduced his latest music video Watora Mari with Tanzanian superstar Diamond Platinumz, signifying the growth and next level he is taking his musical career, set to conquer the African and global charts.
Local musicians and corporates can take away valuable lessons on smart partnerships as both ends often face immense challenges going solo.
Using popular musicians such as Jah Prayzah who most fans identify with, are inclined to follow and be associated with brands that he is linked with.
Talent and being business savvy is the order of the day and hopefully musicians take a page from the success Jah Prayzah commands.
As the name of the new album says Mudhara Vachauya, Jah Prayzah is heralding his footprint in both the arts and business world.
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