Zimbabwe has intensified efforts to integrate churches into gastronomy tourism through national traditional cookout competitions spearheaded by first lady Auxillia Mnangagwa, with authorities positioning religious institutions as key drivers of cultural preservation and economic growth.
The programme, launched in 2019, has grown into a nationwide initiative promoting indigenous cuisine and heritage. It has also attracted international recognition, with endorsements from global bodies acknowledging its role in safeguarding Zimbabwe’s cultural identity and promoting community-based tourism.
Speaking at the Johanne Masowe eChishanu Cookout Competitions held at Zimbabwe Grounds in Highfield, Harare, Minister of Tourism and Hospitality Industry Barbara Rwodzi said the inclusion of churches marks a strategic expansion of the initiative, aligning gastronomy tourism with religious tourism.
Rwodzi said churches play a critical role in fostering unity and peace, making them ideal partners in bridging social and cultural divides. She noted that large religious gatherings such as Easter conventions already contribute significantly to domestic tourism through spending on accommodation, food, and retail.
However, authorities identified a gap in ensuring that churches directly benefit from this economic activity. Through the Zimbabwe Tourism Authority, church groups are now receiving culinary training to enhance their participation in competitions and improve food preparation standards.
“This approach ensures that churches not only contribute to tourism but also benefit economically, as they source ingredients internally and circulate income within their communities,” Rwodzi said.
Acting Permanent Secretary C Kampila, representing Minister of State Charles Tawengwa, said the initiative aligns with the government’s devolution agenda by promoting grassroots economic empowerment and inclusive development.
Johanne Masowe eChishanu leader Madzibaba Moses Gwasaira praised the programme, describing it as a vital step in preserving Zimbabwean culture while strengthening faith-based communities.
Officials said the integration of churches into gastronomy tourism creates a sustainable model where food, faith, and tourism intersect, driving domestic and international tourism growth.
In the communities category, Siminiora Nyakudya from Matabeleland North was crowned the winner.
Alice Chapatarongo came first in the youth category and the winner in the people with disabilities category was Preveledge Darawanda of Harare.
The three winners will now be preparing for the national finals to held in the Midlands.
