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Mai Titi Stabs Herself In The Foot Attracts The Taxman With An advert

Mai Titi Stabs Herself In The Foot Attracts The Taxman With An advert

The ongoing debate over whether high-earning content creators, such as Mai TT and Madam Boss, should be subject to taxation similar to other workers in the country is gaining traction.

This discussion has resurfaced following Mai TT’s public disclosure of her rate card for various services.

In the realm of YouTube, the wealthiest creator this year is Jeffree Star, boasting a net worth exceeding US$200 million and an annual income ranging between US$15 million to US$20 million.

In the United Kingdom, YouTube creators are obligated to pay taxes on their earnings, including revenue from advertising, streaming donations, channel memberships, and merchandise.

His Majesty’s Revenue and Customs in the UK emphasized that income generated from YouTube is taxable, no longer categorizing it as merely a hobby.

The guidance states, “If you’re a UK resident and you’ve made money through YouTube, then yes, you’ll probably need to pay tax. HMRC is very strict when it comes to what it classifies as taxable income. If you don’t declare how much money you’ve made from YouTube, you may be investigated and even receive a hefty fine.”

Turning the focus to Mai TT’s rate card, it reveals a spectrum from US$250 for the most affordable advertisement on her platforms to US$3,000 for the highest.

For skits under five minutes long, Mai TT charges US$1,500, considering her substantial following of 1.4 million on Facebook. On a particularly successful day, estimates suggest she could earn as much as US$4,000.

Despite these substantial earnings, attempts to obtain comments from the Zimbabwe Revenue Authority (ZIMRA) were unsuccessful. ZIMRA officials indicated they would respond to H-Metro inquiries, highlighting the complexity of the tax system for social media, as mentioned by a ZIMRA commissioner four years ago.


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