MultiChoice, the parent company of DStv and GOtv, has experienced a significant decline in its subscriber base, losing 3.7 million customers in less than two years.
The company’s subscriber count has plummeted from 23 million to 19.3 million, raising concerns about its market position and future growth.
This substantial drop in subscribers highlights the challenges traditional pay-TV operators face amid increasing competition from streaming services and changing consumer preferences.
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MultiChoice has struggled to retain its audience as viewers increasingly turn to on-demand platforms.
The company has not publicly detailed the reasons behind the decline.
Still, industry analysts suggest that factors such as rising subscription costs, a lack of appealing content, and the growing popularity of alternative viewing options may have contributed to the loss.
The decline comes when MultiChoice also navigates economic pressures, including inflation and changes in consumer spending habits.
