The Zimbabwe Broadcasting Corporation (ZBC) says it is embracing modern technology and decentralisation to remain competitive in the broadcasting industry.
Speaking at the Zimbabwe International Trade Fair (ZITF), ZBC Board Chairperson Helliate Rushwaya said the organisation’s participation aligns with this year’s theme.
“The theme is connected economies, competitive industries. So at ZBC, through the various platforms that we are showcasing, we are showing that we are being competitive with regards to modern platforms,” she said.
Rushwaya added that the use of digital technology is helping ZBC strengthen its position in the broadcasting sector.
“Modern technology and the use of digital platforms is also highlighting that we are connecting and we are connected in a competitive industry, which is the broadcasting industry,” she said.
She explained that the corporation’s modernised studios go beyond infrastructure upgrades and are part of a broader strategy to improve operations.
“These modernised studios are not just about new equipment or new infrastructure; they are beyond that,” she said.
Rushwaya said Montrose Studios is now playing a key role in decentralising operations from Pockets Hill in Harare.
“For us, Montrose is more about decentralisation from Pockets Hill. We are now also using Montrose Studios, not just for local productions,” she said.
She noted that the studios are becoming a hub for creative industries in the southern region and are also being used for major national events.
“We know Montrose Studios is the hub for creative industries in the southern regions, but also Montrose Studios is now coming in really useful in terms of national events,” she said.
Rushwaya highlighted recent productions handled from Bulawayo, including national broadcasts.
“Only a week ago, we were broadcasting the independence celebration from Mapisa using Montrose Studios for our productions. At the moment, we are at ZITF. Again, Montrose Studios are playing a really important role in terms of all our broadcasting,” she said.
She emphasised that the shift is not just about upgrading equipment but about expanding operations beyond Harare.
“So it’s not about modernisation only. This actually also is about decentralisation from Pockets Hill to Bulawayo,” she said.