Swan Valley Group, a fast-growing tobacco company based in Zimbabwe, is championing contract farming for tobacco farmers across the country.
The company, which also exports high-quality tobacco to international markets, is set to launch a highly anticipated event at Rufaro Stadium in Mbare featuring top artists Winky D and Alick Macheso alongside soccer matches.
The group has taken a bold step toward showcasing Zimbabwe’s ability to produce high-quality tobacco locally while fostering the growth of its farmers.
Managing Director Mutemwa Ushewekunze said that the company has contracted 4,000 farmers for the 2024-2025 tobacco season as part of its commitment to empowering Zimbabwean agriculture.
“We need to show that we can do everything in Zimbabwe.
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Farmers should feel proud of their work, and we are here to support them every step of the way. While our main focus is the Zimbabwean market, we are also exporting end products to meet international demand,” Ushewekunze said.
“We have invested significantly in agronomy to guarantee the production of high-grade tobacco, ” Ushewekunze said.
“To produce good grades of tobacco, we have engaged a team of expert agronomists stationed throughout the country. Their role is to guide farmers and ensure the tobacco meets the expectations of both local and international clients,” he said.
Meanwhile, the company’s Head of Marketing, Victoria Ayisa, outlined their community engagement strategy.
“We’ve successfully launched our initiatives in Beitbridge and are now bringing them to Harare. Next, we’ll move to Bulawayo and Mutare. These events are designed to unite communities with exciting football matches and performances by top musicians,” Ayisa said.
The upcoming event at Rufaro Stadium promises to be a major highlight, with thousands expected to attend for a day of soccer and entertainment.
