Tsitsi Ndabambi
The 2020 edition of the humongous Castle Lager National Braai Day, which is traditionally held at a public venue on the last Saturday of
October, will this year be staged in a different format. Born from the strong
association between braai activities in the country, beer consumption and
listening to music. Considering the current Covid-19 pandemic and the need to
ensure adherence to the Covid-19 prevention guidelines, this year’s edition of
the Castle Lager National Braai Day will be enjoyed from the comfort of our
homes. Dubbed Braai Paden, the campaign will kick off with a sales promotion called the Castle Lager National “Braai Paden”
Promotion that starts on Friday 4th of September and ends on the 25th of
October 2020.
Participants in the promotion will stand a chance to win one of many exciting
prizes such as braai stands, braai packs and many more, one needs to buy any
three Castle Lager packs of choice, fill in their details on the back of their till slip
and deposit in entry boxes available at their nearest supermarket.
Castle lager as the flagship clear beer brand for Delta Beverages is giving all
braai lovers an opportunity to enjoy their braai at home, enjoy their Castle
Lager whilst listening to good music. All of this, AT HOME!
“This year we have partnered with various online delivery platforms such as
Colcom’s Home-2-U Service, Garfunkels, Fresh in a Box, Liquor Deliveries and
Gateway Stream, to offer consumers the convenience of ordering their braai
meat or Castle Lager and have these delivered to their homes.” said Patricia Murambinda DELTA CORPORATION, Corporate Affairs Executive,
“Consumers can also go to their nearest supermarket and butchery to purchase their braai meat
and Castle Lager.”
During the campaign leading up to the main day on 31 October 2020, there will
be extensive consumer engagement on the Castle Lager social media platforms
where consumers also stand a chance to win several prizes. Castle Lager will
also partner with leading radio stations where DJs from around the country will
get to entertain consumers every Saturday during the month of October.
“On this day, we aim to host the largest virtual braai as our followers and consumers
will be asked to post pictures and videos of them enjoying their” Braai Paden”.
Come and celebrate with us as we set our own record,” she said.
