Miss Universe, Sheynnis Palacios, concluded her tour of Victoria Falls yesterday, leaving a lasting impact on Zimbabwe’s tourism industry. The visit, facilitated by Miss Universe Zimbabwe organizers and the Ministry of Tourism, aimed to showcase the country’s natural wonders and dispel safety concerns.
According to Mrs. Miniyothabo Baloyi Chiwenga, chairperson of Miss Universe Zimbabwe, Palacios’ visit will have a significant impact on marketing Zimbabwe globally. “With 14 million followers, Miss Universe’s presence here means the world is watching. This is a golden opportunity to rebrand Zimbabwe and attract tourists,” she said.
During her tour, Palacios experienced the best of Zimbabwe’s tourism offerings. She visited the Victoria Falls National Park, where she joined local dancers for a traditional performance, and interacted with wild beasts at the Lion Experience, showcasing the country’s diverse wildlife.
Palacios’ visit adds to the growing list of high profile personalities who have fallen in love with Victoria Falls tour. Last year, US celebrity chef Carla Hall visited to savor local cuisine, while football stars and European dignitaries have also graced the Falls.
The Second Republic’s efforts to promote tourism are bearing fruit, with the sector contributing significantly to the country’s GDP. The government has announced that tourism has reached the $5 billion target, a testament to the industry’s growth.
As Palacios departed, she left behind a message of hope and optimism for Zimbabwe’s tourism industry. Her visit has undoubtedly raised the country’s profile, dispelling safety concerns and showcasing its natural beauty.
Zimbabwe’s rich history, diverse wildlife, and breathtaking landscapes make it an attractive destination for tourists. With its unique blend of culture, adventure, and natural wonders, the country is poised to become a top tourist destination.
The success of Palacios’ visit is a testament to the power of tourism marketing and the importance of partnerships between government, private sector, and international organizations. As Zimbabwe continues to promote its tourism industry, it is likely to attract more visitors, create jobs, and stimulate economic growth.