The Consumer Protection Commission (CPC) has urged consumers to be cautious of misleading advertising and deceptive promotions during the holiday season. Consumer Protection Commission (CPC)
The commission also advised shoppers to be aware of their rights, remain vigilant, and make well-informed purchasing decisions to avoid falling victim to dishonest business practices.
Established under the Consumer Protection Act (Chapter 14:44), the CPC’s mission is to protect consumers by fostering a fair, transparent, and sustainable marketplace. The Act was designed to ensure consumers are protected when purchasing goods and services and to promote an efficient marketplace for both consumers and businesses.
In an interview with Business Chronicle, CPC Chairman Dr. Mthokozisi Nkosi stressed the importance of making thoughtful purchasing decisions during the festive season. He cautioned consumers not to be misled by deceptive offers, advising them to inquire about prices, product quality, warranties, and any relevant details before making purchases.
Dr. Nkosi also warned against overspending during the holidays, urging consumers to plan for the financially challenging month of January. The CPC’s primary role is to safeguard consumer rights, regulate consumer advocacy organizations, offer alternative dispute resolution, and raise awareness in partnership with relevant government bodies and advocacy groups.
The commission takes action against businesses engaging in unfair practices, such as deceptive pricing, fraudulent deals, improper labeling, and unauthorized disclosure of personal consumer information.
New regulations ensure that consumers are entitled to full refunds for defective or substandard products and can seek legal redress either through the courts or by submitting complaints to the Commission.
This year, the CPC significantly advanced its efforts, with achievements including nationwide awareness campaigns on consumer rights and the prosecution of businesses involved in selling counterfeit goods, expired products, or underweight items. As a result, the Consumer Protection Index has risen from below 20 in 2021 to 26 in 2023.
Over 2,000 businesses have been prosecuted for violations of consumer rights, reflecting the government’s dedication to tightening regulations and fostering ethical business practices.
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