Renowned social media analyst Kudzai Mutisi praised fellow Murakashi C Mukungunugwa for his excellent coverage of the Precabe Farm event on Twitter while also criticising ZBC’s antiquated social media tactics.
Murakashi explained why Mukungunugwa was unique and provided guidance for others in the public communication industry.
Why did I say @CMukungunugwa was EFFECTIVE during the Precabe Farm event?? Here are my reasons & perhaps other Varakashi may learn a thing or two:
1. INSTANT SHARING – Social Media is not for STALE NEWS. U have to share info as it happens. That’s the modern way, that’s why… pic.twitter.com/7BRZdvV0Kr
— 𝑲𝒖𝒅𝒛𝒂𝒊 𝑴𝒖𝒕𝒊𝒔𝒊 (@KMutisi) January 16, 2025
Essential Lessons Learnt from Mukungunugwa’s Approach
Immediate Sharing
Mutisi underlined that immediacy is the key to social media. When information is shared as it occurs, audiences remain aware and involved. In today’s fast-paced digital world, upgrades run, causing ZBC to appear obsolete.
Slogan YaVarimi !
If you are a farmer like and Repost @WendyMadzura @agribusiness110 pic.twitter.com/uuCmd6850B— C. H. MUKUNGUNUGWA (@CMukungunugwa) January 13, 2025
Engaging Captions
An effective caption is essential. Mukungunugwa’s posts, with captivating subtitles that captivated viewers, demonstrated the importance of captivating storytelling.
High-quality images
High-quality videos and images are important. According to Mutisi, Mukungunugwa clearly worked hard to create visually appealing and expertly produced footage.
Put Information First, Not Self-Promotion
Mukungunugwa’s top priority was providing insightful updates for those unable to attend.
“In contrast to others who use events to snap photos with famous people, his strategy was based on providing value rather than vying for attention,” Mutisi said.
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Murakashi urged ZBC and other social media communicators to follow these guidelines to stay effective and relevant in the digital age.
Mutisi emphasised the importance of immediacy, inventiveness, and audience attention, reminding them that social media is not for stale news.
