Dr. Thomas Utete-Wushe, Permanent Secretary in the Ministry of Industry and Commerce, emphasizes the critical role that technology plays in enhancing markets access and global visibility for firms in Zimbabwe.
With the Zimbabwe International Trade Fair (ZITF) approaching, cutting-edge technology approaches become more important in helping regional businesses expand into international markets.
Dr. Utete-Wushe emphasized, “Digital tools and platforms, such as social media, e-commerce websites, and online marketplaces, offer unparalleled opportunities for Zimbabwean companies to showcase their products to a global audience,” which echoed the ZITF’s theme this year, which promotes innovation as a catalyst for global expansion and economic growth.
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It is now essential for Zimbabwean companies looking to expand into foreign markets to implement digital marketing techniques.
Companies can interact with particular consumer segments globally through customized promotional content and targeted advertising, which promotes brand visibility and customer engagement—two things that are essential for long-term success.
Online sales platforms remove geographical restrictions and create new business opportunities by making it easier to access foreign customers. The use of these digital commerce channels has been linked to a significant increase in export volumes, as seen by recent economic data.
The digital trade indices for Zimbabwe show a notable 20% increase in online sales together with e-commerce’s contribution to the country’s GDP. This emphasizes how technology is transforming economic growth and competitiveness.
Dr. Utete-Wushe believes that deliberate technology integration will enable Zimbabwean businesses to have a robust and long-lasting international presence.
The ZITF places local companies at the forefront of the worldwide economic scene by acting as a beacon of innovation and international cooperation as the country adopts technical developments in business practices.
Zimbabwe is steadfast in its commitment to using digital technologies to catapult its businesses to new heights of success in the international marketplace as it pursues a future powered by technology.
