Castle Lager takes a go at Guinness
By Silence Charumbira
Delta Beverages, brewers of Castle Lager launched their biggest braai ever promotion at their Manchester Road plant Friday afternoon.
Call it astounding, ridiculous or ludicrous; but after all the speculative hullabaloo based on speculation, the promotion whose climax would be on October 29 at Alex Sport Club is however inspired by corporate social responsibility.
Officiating at the launch, organisation’s general manager Munyaradzi Nyandoro said the promotion was one of the brand’s ways of making sure it remains relevant to the market.
Using an illustration of a man wooing a woman, he said men often spend loads of money to achieve their goals.
He said they aimed at keeping their brands fresh by consistent marketing initiatives although in some instances some failed to understand the scope behind them.
Nyandoro said apart from the pomp and fanfare; the promotion was aimed at enhancing their corporate social responsibility.
“This promotion has created so much ‘talkability’; but I am anxious to see if 10000kgs of meat would be exhausted on the day on the day. But I am really excited about this promotion which is headlined by the 29th when we have the Castle braai day at Alex Sports Club,” he said.
Another senior official Patricia Murambinda said of every kilograms of meat sold on the day of the braai, an equivalent would go to Mpilo and Harare Hospitals shared equitably.
“For every kg consumed we will donate to Harare and Mpilo Hospitals the same amount shared equitably. We realised that whenever people drink, they will also be braaing and there would be music so we have brought in the braai master, gig master and brewmaster together,” said Murambinda.
“South Africa did it two years ago but our goals are different. We are targeting the longest braai stand which would be 200 meters long. South Africa on the other hand was targeting the longest sausage and it got them into the Guinness Book of Records.”
The event on October 29 will be graced by Superstar Oliver Mtukudzi, Killer T and Ammara Brown.