By Dickens Chapfudza
The Stanbic Jacaranda Music Business Conference took place on October 3rd at The Venue Avondale in Harare, bringing together a diverse group of individuals from various sectors to share vital insights into the music business.
This pivotal event aimed to foster collaboration and innovation within the industry, addressing key challenges and opportunities facing artists, producers, and stakeholders alike.
Collaboration in the Arts
The day began with a thought-provoking discussion led by Mike Tashaya from SEEFF PROPERTIES and Simanga Madhlabuta. They emphasized the critical need for collaboration among architects, city designers, and artists.
Mike said, “We must view art as a business, not merely an auxiliary activity.”
Simanga echoed this sentiment, pointing out, “Zimbabwean architects often struggle in national competitions due to a lack of artistic imagination.”
He advocated for teamwork as a pathway to improvement, highlighting that “outdated legislation, still using 1962 rules, poses challenges for our industry today.”
Bridging the Gap Between Artists and Sound Engineers
Following this panel, Blessing Bhero and Tatenda Rushwaya, alongside Spanish musician IDOIPE, tackled the often tumultuous relationship between artists and sound engineers.
They stressed the importance of clarity in communication, stating, “Musicians and their managers must understand what kind of sound they desire before reaching out to sound engineers.”
Blessing said , “You can’t ask for what you do not know; it’s confusing for everyone involved.”
An audience member contributed, suggesting that “event companies should hold workshops to help artists develop these crucial skills.”
The Role of Music Education
The third panel featured Prudence Katomeni from Cross Roads Music Academy, Mrs. Shoko from MSU, and Tina Watyoka from UZ, who discussed the myriad benefits of music education.
A representative from Stanbic Bank also speaks about offering financial support for artists and encouraging them to visit the bank for assistance.
This initiative aims to empower artists seeking financial stability in their careers.
ALSO READ : Showbiz Weekend Gig Guide
Understanding Music Rights
Tanaka Kachara, an IPR lawyer, underscored the necessity of grasping music rights for producers, artists, and songwriters.
She advised attendees to “reduce everything to writing,” emphasizing that formal documentation of agreements can prevent future misunderstandings.
The Impact of Data on Marketing
Concluding the day, a panel featuring Steve Vickers from Star FM, Molothlanyi David from Channel O South Africa, and Possenti Ndaba from Skies Metro FM discussed how data can inform marketing strategies and enhance fan engagement.
Steve remarked, “Radio’s main purpose is to generate profits, not just to play music.”
David cautioned attendees about the presence of fake agents, warning, “Beware of those asking for payments while claiming to represent Channel O.”
ALSO READ : Scottland FC Makes History: First Domestic Club to Own an Ambulance
